Use Reserve with Google for Appointments, Lead Nurture & MORE!

Use Reserve with Google

According to recent data, restaurants using Google Reserve have experienced an average of 30% increase in table bookings and reservations compared to traditional booking platforms. Moreover, 85% of customers found it convenient and time-saving to book their favorite dining spots directly through Google Search and Maps.

Discover how Google’s latest innovation simplifies the process of finding and booking services.

What Is Reserve with Google?

This innovative feature streamlines the booking process, eliminating the need to navigate multiple websites or contact businesses individually.

To help you visualize, here’s an example of what it might look like:

Who Can Use RwG?

Reserve with Google (also known as RwG) enables consumers to discover and book personalized appointments and classes for local businesses directly from Google Search, Google Assistant, and Google Map results.”

At present, Reserve with Google caters exclusively to spas, studios, and gyms, offering a seamless platform for customers to discover nearby establishments and book appointments for services such as massages, facials, yoga classes, and spin sessions.

While Reserve with Google is currently limited to three cities, it is anticipated to undergo rapid expansion in the near future.

During a recent restaurant reservation using Reserve with Google, I encountered an unexpected setback.

Arriving at the restaurant, I discovered that my reservation was not in their system, causing frustration and disappointment. Seeking assistance, I reached out to Google’s customer support, hoping for a resolution.

To my surprise, their response was swift and empathetic. They apologized sincerely and assured me they would investigate the issue. Shortly after, I received an email acknowledging the mistake and expressing regret.

Going beyond my expectations, Google offered a $15 credit as a gesture of goodwill for the inconvenience. Their swift response, genuine apology, and compensation exceeded my expectations, reaffirming my confidence in Reserve with Google for future bookings.

Why Google Reserve? Here are some key benefits:

  1. Seamless Booking: With just a few taps, potential diners can effortlessly reserve a table, making it easy for them to plan their dining experiences ahead of time.
  2. Increased Visibility: Your restaurant gains more exposure on Google Search and Maps, attracting more hungry customers looking for delightful places to dine.
  3. Enhanced Customer Experience: By offering a streamlined reservation process, you can provide your guests with a better dining experience, leading to higher customer satisfaction and positive reviews.
  4. Data-Driven Insights: Google Reserve provides valuable data on booking patterns, peak times, and customer preferences, empowering you to make informed decisions and optimize your operations.

How Much Does it Cost?

Leveraging Reserve with Google for effortless appointment scheduling comes at no upfront cost to businesses. However, a scheduling software account, such as Appointy, Timely, or Booker Software, is a prerequisite.

Upon establishing this account, your business will seamlessly integrate with Reserve with Google, enabling customers to book appointments with ease. While some scheduling software options carry a nominal fee, others are entirely free to use.

This translates to minimal or no expenses for business owners seeking to streamline appointment bookings through Reserve with Google.

When Will RwG Reach My City?

Reserve with Google is brand new — recently launched in early 2017, the service is still in its pilot stage.

It’s predicted to launch nationwide and service more businesses than just those in the fitness industry in the near future. No specific launch date has been announced.

How Do Customers Use this Service?

Customers can discover your business by searching for specific spa or gym services or classes. Users specify their location and desired booking date.

If your business is within the search area and offers the requested services, it will appear as a potential match for the client.

Users must provide basic information like name, phone number, and email address. They are then presented with pricing and package options.

For instance, if you are a yoga studio offering a monthly class package and price, along with individual pricing, this information will be available for the customer to view.

Upon selecting a service and price, the customer will pay using a credit card. Customers can opt to save their credit card information for future bookings, streamlining the appointment process.

Google will also leverage a customer’s service choices to provide recommendations and notifications for future classes they might be interested in. This essentially serves as free advertising for your business!

Whenever someone asks me why a booking solution is necessary in business, I could go on for days about the benefits.

But to highlight just a few of them:

✔️ Your guest can book your tour anytime/anywhere

✔️You can save yourself from no-shows by asking for a deposit in advance

✔️ You can easily manage your booking – change the name, date or other details about the tour

✔️ It will save you time by automating boring tasks that take you a lot of time – like sending vouchers and receipts – allowing you to spend more time with your guests.


Google is increasingly integrating its services directly into search results, from hotel and spa booking to home services ads. Businesses should take note and adapt their strategies accordingly.

Reviews are also playing an increasingly crucial role in influencing consumer decisions, often before users even visit a website. Businesses should prioritize gathering positive reviews to enhance their online presence.

Stay tuned for more groundbreaking SERP features in the near future.

Christopher Smith
Author: Christopher Smith

SEO and linkbuilding expert. More than 7 years of work in the field of website search engine optimization, specialist in backlink promotion. Head of linkbuilding products at GREAT Guest Posts, a global linkbuilding platform. He regularly participates in SEO conferences and also hosts webinars dedicated to website optimization, working with various marketing tools, strategies and trends of backlink promotion.

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