Paid Guest Blogging {Case Study}

Guest posting, guest blogging, blogger outreach, or whatever you want to call it, is a tried and tested legitimate way for getting high-quality backlinks to your website. Guest posting at scale enhances your organic search rankings, referral traffic, promotes you as the authority figure in your area, and fosters fantastic connections with webmasters.

Now that we’ve shown that guest posting is a viable way to develop highly relevant white hat connections to your website.

Why do so many people feel Guest Posting is no longer relevant?

Take a peek at what the general public has to say…

The reality about guest posting is that it is not as straightforward as many people believe.

However, if you have a developed technique that harvests blogger link juice on a large scale, it is 100 percent successful.

Here are some images of previous guest posts I’ve done for “Proof,” “Evidence,” or whatever else you want to see to prove that I know what I’m talking about.

Let’s get right into it and see how you can increase paid guest blogging campaign to 47+ guest articles every month!

Step 1: Establish Your Objectives

Setting clear goals and expectations for what the individual or business wants to receive out of the campaign is the first step in every effective marketing effort. Before beginning any link building effort, I usually ask myself the following questions:

“What effect will this have on my website or my biz?”

“What Can I Expect From the Campaign’s Outcomes?”

Typically, the solutions to these problems are always the same, and here are mine:

  • Increasing Organic SERP Rankings
  • Increasing Targeted Referral Traffic That Purchases
  • Increase my own or a client’s brand and authority
  • Increase email opt-ins and email list building

Having a goal in mind compels you to psychologically commit to attaining it. Setting objectives also helps you when you’re writing your bio to be included in guest articles.

Step 2: Create a Prospect List

Every guest posting or link building campaign I employ starts with the creation of a project tracker, which is essentially a project management tool that allows me to efficiently document and monitor the campaign.
We need to start locating suitable prospects now that we have an effective approach to run the campaign at scale and track our success.

There are several methods for locating suitable prospects, but my preferred option is to use Google Search Operators. Google Search Operators, in my opinion, are the most effective and helpful means of developing relevant prospects on demand.

Here are some of the best terms:

intitle:”write for us”
“Guest Post Guidelines”
“Submit a Guest Post”
“Submit an Article”
“Add Guest Post”
“Submit Post”
“Submission Guidelines”
“Submit Article”
“write for us”
“Submit Guest Post”

For example, intitle:”write for us” may be used to locate sites that feature a write for us page with criteria for submitting a guest article.

Finding relevant guest posts from sites that are bridge content to your site is the most critical component of a guest posting strategy. This implies that if you have a website that offers healthcare, your bridge content would include doctors, company websites, holistic healing websites, and anything else that has to do with health but isn’t directly tied to healthcare.

At this stage, most people move right to analytics or merely the DA of “x” sites with “x” traffic and “x” inbound links.

In Google’s opinion, measurements are meaningless; just ask John Mueller.

Now, I’m going to offer you the two most critical metric signals you’ll ever need to assess whether or not a site is worthy of your magnificent guest post…

Are you prepared for this?

  • Site Traffic
  • Relevancy

In Google’s opinion, these two signals are the most essential in determining whether one of your inbound links from a guest post is authoritative and worthy of increasing your organic ranks.

Of course, these are not the only variables to consider when deciding if a site is worthy of your guest post. You should also consider the site’s quality, inbound links to the site, signals that the site may be in a PBN, and the presence of link farms and content farms.

Once you’ve gathered 200 or more of these highly relevant guest post possibilities, it’s time to go to the next phase.

Step 3: Create an Email Template That Can Be Scaled

To summarise, we have the project tracker, 200 or so relevant objectives, and the next step is to design an email template that can be used at scale.

When developing an effective email template that produces results at scale, I like to divide the email template into pieces.

Here is an example:

Hi (First Name),

My name is [Your Name] and I am contacting you from [name of website] the [insert important aspect of your site] (keep this part to 1 sentence no more)

Our [insert business or site name] knows [insert something your site is a master of that is relevant to the site you are pitching]

For this reason, we want to pitch our guest post entitled [insert title] because your website visitors are [insert aspect that is relevant to your title] this article would be beneficial to your readers.

[more topic suggestions if applicable]

Kind Regards,

[insert your name]

[insert title]

[insert phone number]

I know what you’re thinking. This is a lot, but the first phrase may be filled up by you personally to apply widely to all of the prospects you’ve just acquired. As a result, you or a team member would just need to fill out the second half of the email template for each individual prospect, minus the email sign off/signature.

Before I go any further, I want to emphasise that you should NOT, I repeat, DO NOT, replicate this template word for word unless you want to damage it for everyone. Instead, when selling fresh prospects, recreate this template in your own terms.

When building an email template at scale for a guest post, the golden guideline is to keep it brief and to the point while customizing. This does not imply being amusing in your email template, but some individuals may find that amusing.

However, if you want to do this on a large scale, avoid coming off as spammy and avoid wasting people’s time. You should keep it brief and to the point.

Step 4: Generate Title Suggestions

Coming up with title ideas for guest posts that webmasters would approve is the final stage in a successful guest blogging campaign. To get titles that stay, simply browse the blog and check for what the website lacks. For instance, suppose a website is about internet marketing and it covers everything from SEO to Facebook Ads. Examine the sections in which you have knowledge; for example, if you search in the SEO section, they may not have an article about link building. In circumstances when they do have a link building article, dive further into a certain sort of link building that they have not addressed on their site.

Once we’ve identified an aspect that they’re overlooking, we’ll look at the sorts of stories they’re publishing.

Is it “How Tos,” Listicles, Case Studies, Guides, or something else? To guarantee that people pick up on your title, mirror the sort of headlines that you find on their site.

Step 5: Large-Scale System Implementation

I know what you’re thinking at this point: this is a lot of effort! “How Am I Going to Implement This at Scale Without Working 40 Hours a Week?”

To operate an efficient guest posting campaign, you simply cannot apply this strategy on your own; you must recruit team members or virtual assistants. This is what I did and continue to do in order to expand my guest blogging campaigns to 60+ guest articles each month.

Here are some recruiting suggestions:

  • Use Upwork or
  • Prequalify
  • Make a detailed step-by-step record of your process
  • Provide Detailed Specific Video Training
  • Provided Detailed Specific Written Training
  • If They Ask Questions At First This Is Normal and Shows They Care
  • People Should Be Treated Like People, Be understanding that they may require time off from time to time and that they must notify you in advance.
  • Set your expectations ahead of time

These are only a few recommendations; I would go into further depth, but I would have to create an altogether new essay because hiring is a completely separate beast.

Christopher Smith
Author: Christopher Smith

SEO and linkbuilding expert. More than 7 years of work in the field of website search engine optimization, specialist in backlink promotion. Head of linkbuilding products at GREAT Guest Posts, a global linkbuilding platform. He regularly participates in SEO conferences and also hosts webinars dedicated to website optimization, working with various marketing tools, strategies and trends of backlink promotion.

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