Are you finding it challenging to produce top-notch content? You’re certainly not alone in this dilemma. The bright side is, there’s a solution: purchasing content for your website, provided you understand what you’re investing in.
With only about 24% of small businesses opting to outsource, taking the step to buy content can give you a competitive edge.
Here, you’ll discover essential insights into what you should consider before making a purchase, the advantages it offers, and all the vital details about outsourcing.
Ready to succeed? Let’s jump in!
Is Buying Content Worth It?
Yes, indeed. Content that hits the mark can draw in fresh consumers, foster trust within your desired audience, boost your credibility with Google, and enhance your overall search engine standing.
It’s a resounding “yes” when it comes to the question of whether effective content is pivotal. Notably, cost reduction stands as the primary driver behind the decision to outsource.
Moreover, Gartner foresees a substantial uptick in the number of enterprises farming out critical tasks, extending well into 2022 and beyond. Around 85% of logistics leaders are gearing up for an expansion in their outsourcing endeavors.
The paramount benefit of outsourcing lies in its ability to free up more time for your core business activities.
Deloitte’s analysis underscores this point, with 57% of organizations opting for outsourcing precisely to achieve this goal.
Now that you understand the benefits, here are some points to think about before deciding to outsource:
- Cost
- Resources
- Ability to meet deadlines
- Minimal supervision
- Trust
- Agreement
- Communication
What is the Best Way to Buy Content?
Businesses have two primary options when buying content:
Hire freelancers from a content marketplace
A content marketplace links individuals needing content with article authors who can meet those requirements. One such platform is FreeUp, a freelance market that carefully vets its freelancers to guarantee you receive top-notch service.
FreeUp enables you to compare multiple freelancers simultaneously, aiding you in making well-informed decisions.
Agencies, on the other hand, offer an alternative. While pricier, they often provide work guarantees.
Outsource to a content writing agency
Content writing companies usually add a team of skilled writers to fulfill your content needs.
Our content writing service was created to help clients produce top-notch material.
GREAT Guest Posts maintains a rigorous hiring process for writers. We select only the top 1% of applicants and train them extensively. You’re receiving top-tier quality.
Moreover, as specialists in SEO, we take care of everything for you. We conduct the research and deliver optimized content tailored to your business.
How Much Content Do I Need and How Long Should It Be?
Every organization has its own set of needs and inquiries that demand attention.
Consistency is key, regardless of the content you select.
While aiming for a weekly update is optimal, it’s essential to avoid leaving gaps longer than a month.
Blogging 3 to 4 times a week is often seen as the sweet spot, with daily publishing being the upper limit.
Following around 30 monthly posts, many websites start to see diminishing returns.
Failure to schedule blogs properly can lead to challenges such as keyword cannibalization.
Another commonly asked question is about the ideal number of questions to address in a piece of content.
Here’s a simple approach to addressing client inquiries:
Number of personas x number of buying stages x number of questions in each stage = the number of questions your content should answer
There are two main categories of content:
Here are two different types of content:
- Long-form content
- Short-form content
Long-form content typically consists of written pieces spanning from 1,000 to 7,500 words. Engaging with long-form content can offer deep insights into complex subjects, making it a valuable resource for readers seeking comprehensive understanding.
On the other hand, short-form content comprises concise written material, usually clocking in at 1,000 words or less. This type of content finds its place across social media platforms, but it’s also utilized in blogs, event announcements, and email communications.
Select the format that suits your audience best. Increasing the number of top-notch blog posts on your site will greatly boost your business.
Best Practices for Outsourcing Content Creation
Small marketing teams often hire external SEO services and outsource content production. With limited team members, it’s essential to focus on strategic tasks and delegate other responsibilities to external partners.
Here are some questions you should consider before buying content:
- Are you okay with hiring a remote worker who may need minimal supervision?
- What impact will outsourcing have on your content plan?
- Is the person or team you’re considering qualified for the job?
- Are you focusing on the right part of the sales process or buyer’s journey?
Once you’ve responded to these questions, you’ll need to decide precisely what you require from outsourcing.
Here are some effective tips for outsourcing content:
- Assess your budget
- Develop a content brief
- Establish a Style Guide
- Begin with small tasks
Here are some steps to assist you in identifying your content needs:
- Utilize your analytics.
- Perform an SEO audit.
- Engage your audience to understand their content preferences.
- Gain insights from your competitors.
- Employ a keyword research tool.
- Create marketing personas.
- Stay updated on social trends.
If you’re struggling to find keywords for your content, you can rely on Google ranking tools to monitor traffic changes when you publish new content.
In a BCG case study, 62% of participants expressed their intention to renegotiate outsourcing contracts. As a business owner, it’s crucial to have a strategy for assessing and negotiating with new writers.
Let’s Wrap it Up!
Your company should seriously consider outsourcing its content. It’s a cost-effective and efficient solution that will allow you to focus more on building your business.
When it comes to content, consistency is key. Articles should be of suitable length, and the primary aim is to drive more visitors to your website.
That’s where GREAT Guest Posts come in. It’s both customer-friendly and highly effective.
Interested in exploring your options for purchasing blog content from GREAT Guest Posts? We can review your website, talk about your goals, and develop a strategy to help you achieve them.
Author: Jugnu Nagar
SEO Specialist
