Here’s your dilemma, the boss has asked you to create a nice PR release to share an announcement with the World. You spend hours crafting a nicely worded release, double check the spelling, the grammar, and you fact check everything – now what? Well, you need to get the news out there. If you have …

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A headline that grabs the reader by the eyeballs and says “YOU! I’m talking to you. Pay attention.” An introduction that shows the reader you know them, by describing their hopes, dreams, and fears to them in the exact language that they themselves would use. An offer that lays out exactly what you have for …

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