I’ve seen countless examples of this over the years. The worst offenders are usually accounts managed by people who clearly have no clue about search terms and negative keywords. They throw branded queries into negative keyword campaigns and report them as huge successes, even though the true ROAS for actual negative search queries might be …

9 PPC Mistakes That Impact Success (And How To Avoid Them) Read More »

Traffic is your website’s bread and butter, you can’t convert if you don’t have visitors flowing through your cyber door. We are often asked about organic and paid search, ie. “which is best?” or “which one would you prefer if you had to choose?” .. particularly when you have a limited budget and are deciding …

SEO vs. PPC – Which is Better? Read More »