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Coke vs Pepsi, ketchup vs mustard, caring about Quality Score vs disregarding it—some conflicts are as old as time. As more marketers turn to first- and third-party automation for top-notch results with less effort, the playing field levels out with everyone armed with the same bid management tools. The prevailing notion is that ad rank …

What Is Google Ads Quality Score & How Does it Affect Campaigns Budget Read More »

Billboards changed how we advertise, starting in the 1830s and becoming more widespread over time. About 160 years later, on October 27th, 1994, AT&T transformed billboard advertising. They bought a rectangular ad space on HotWired.com, basically creating the display ad and bringing the billboard idea to the internet. In 2021, people spent a whopping 522.5 …

4 Remarkable Display Ad Examples and Why They WORK! Read More »