Brands – put down your megaphones and put on your headphones. It’s time to listen. It’s time to listen specifically to the conversations going on on social media. And not just conversations with your customers. Valuable insights can come from non-customers — and even haters too. With over 5.17 billion active social media users in …

What is Social Media Listening? Importance, Benefits and Strategies for 2024 Read More »

Digital advertising continued its reign over traditional media in 2021, solidifying its grip on marketing budgets. A survey revealed that a whopping 72.2% of chief marketing officers (CMOs) allocated the bulk of their spending to purely digital channels. This trend underscores the growing importance of online platforms in reaching target audiences and driving engagement. In …

Guide to Paid Media: What Is It, and Why Do You Need It? Read More »