Do you ever look at other brand’s websites, emails, blog posts or social media channels and think to yourself: “how do they do it?” While it may seem like magic, the truth is, brands who seem to “have it all” in the content marketing dept. aren’t just casually throwing up images or sending you random …
Creating Your Content Plan: A Detailed Guide 2024 Read More »
When your paid search clicks cost several dollars apiece, seeing them displayed to the wrong audience stings. It’s like throwing money down the digital drain. So, how do you ensure your ads reach ideal prospects, boosting click-through rates and conversions? Enter negative keywords. Negative keywords are essential to every search account. Traditionally, negative keywords are …