When done well, pay-per-click (PPC) ads on Google Ads can give you a 200% return on investment (ROI) and boost brand awareness by 80%. Why is that? It’s because your search ad will appear at the top of page one on Google’s search results without needing to climb the ranks through SEO efforts. However, crafting …

8 Tips To Write Compelling, Genuine Google AdWords Copy in 2024 Read More »

In 2016, Google introduced six-second bumper ads to help ads reach more mobile viewers. “Many ads on YouTube, and you might wonder, why choose 6-seconds ads over longer ones?” This is a common question, especially for marketers unfamiliar with bumper ads. YouTube is projected to reach a staggering $7.36 billion in US ad revenues this …

YouTube Bumper Ads Guide In 2024: How to Maximize Your 6 Seconds Read More »