Coke vs Pepsi, ketchup vs mustard, caring about Quality Score vs disregarding it—some conflicts are as old as time. As more marketers turn to first- and third-party automation for top-notch results with less effort, the playing field levels out with everyone armed with the same bid management tools. The prevailing notion is that ad rank …

What Is Google Ads Quality Score & How Does it Affect Campaigns Budget Read More »

Content creators and marketers get excited about various things, but dealing with data usually isn’t one of them. When it comes to effectively planning, creating, and delivering content on a large scale, nothing beats the insights you get from tracking software. Think of content analytics like a helpful guide, helping you find and correct your …

What is Content Analytics & How Should You Approach It In 2024 Read More »