I did a split test of 200 locations with posts and 200 without. The engagement on posts was minimal, but locations with posts had measurable improvement in clicks on directions and phone calls. Google has not explicitly stated that GMB posts are a ranking factor, but there is evidence to suggest that they can have …

Google My Business and SEO: Is Posting to GMB Worthwhile? Read More »

Press releases have long been a mainstay of media outreach, but some question their effectiveness in today’s media landscape. While concerns exist, the good news is that press releases remain a viable tool—but only if used strategically. This article dives deep into the world of press releases, providing you with everything you need to know …

Press Release Distribution: Proven Traffic Method Gets Millions Of Visitors Read More »