SERP

Google’s BERT update, short for Bidirectional Encoder Representations from Transformers, is a revolutionary change in search engine algorithms. It’s essentially a super-smart language model that can understand natural language like never before. Unlike older algorithms that analyzed keywords individually, BERT can grasp the context and intent of search queries. This means it can deliver results …

What Is Google’s Bert Update (Impacting 10% of Queries) Read More »

Close to the middle of the month, webmasters started noticing uncommon traffic volatility levels. The update got its name, “Maccabees’ ‘ to honor historical events and people commemorated by the Hannaku holiday. There started to be an influx of 25 percent or more of sudden organic traffic losses and with numerous measures of SERP fluctuation …

The Google Maccabees Update (What Is It & How To Fix) Read More »