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I know, I know, you’ve heard this before: – Have an ideal client – Make a customer avatar – Focus on your target audience But are you actually following this advice? For every single communication, are you asking: who, exactly, are we targeting– and more importantly, why? Google holds approximately 83% of the global search …

6 Ways to Reach the Right Audiences with Google Ads Targeting Read More »

Digital advertising continued its reign over traditional media in 2021, solidifying its grip on marketing budgets. A survey revealed that a whopping 72.2% of chief marketing officers (CMOs) allocated the bulk of their spending to purely digital channels. This trend underscores the growing importance of online platforms in reaching target audiences and driving engagement. In …

Guide to Paid Media: What Is It, and Why Do You Need It? Read More »