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I have first hand experience with this. We at GREAT Guest Posts is a Google authorised RTB partner. We use our own DSP to respond to the RTB requests sent to us by google. Internally we are holding a first price auction and we will select a list of winning bids to send back to …

Everything to Know About AdSense First-Price Auction 2024 Read More »

I’ve seen countless examples of this over the years. The worst offenders are usually accounts managed by people who clearly have no clue about search terms and negative keywords. They throw branded queries into negative keyword campaigns and report them as huge successes, even though the true ROAS for actual negative search queries might be …

9 PPC Mistakes That Impact Success (And How To Avoid Them) Read More »