Google has recently introduced two new link attributes, “rel=sponsored” and “rel=ugc,” which could potentially impact how links are interpreted by search engines. The main reason nofollow is added to a link is to avoid penalization by Google. Google will penalize you (give you a “manual action” in Search Console) if they think you’re using a …

Google’s Nofollow Link Tags – Nofollow 2.0 (Here’s What You Need To Know) Read More »

So a LOT of people have been talking about “Fred” and there’s been massively varying stories to what “Fred” has actually hit. Every year, webmasters have to deal with a new algorithm update from Google. In 2015 we had the Pigeon update, in 2016 we had the Panda update, in 2017 we had the Fred …

The Google Fred Update: Improve Your SEO Read More »