It depends on client goals but generally revolves around total ad spend and total conversions. From that you can derive your CPA. If the client wants to scale you may look for a stable CPA and more conversions/spend. If the client wants to work on lowering CPA, you’re looking for that. If a client wants …

The Top 6 PPC Ad Metrics That Matter (Plus Benefits) Read More »

Choosing International Star Wars Day, Google launched a controversial update that sparked debate in the midst of the ongoing pandemic. Webmasters and SEOs weren’t exactly feeling the “May the Fourth Be With You” spirit this year. Instead, the recent Google update left many feeling like they’d just witnessed “Order 66.” Google regularly refines its search …

Analyzing Google’s May 2020 Core Quality Read More »