If you live and breathe product insights such as performance, SEO and accessibility standards then you are probably already using Google Lighthouse to measure these metrics and make informed decisions as to improvements to your platform (if you’re not, then this is a subtle hint to say you should be!) In this article I’ll go …

What Is Google Lighthouse Audit and How to Use It? Read More »

Feeling overwhelmed by navigating Google Ads budgets? Let’s break it down! Unsure of the investment needed for impactful Google Ads campaigns? We’ve got you covered. Confused by ad costs? Feeling lost in the pricing maze? You’re not alone! Perhaps I can clear up a few points. First, Google is not guaranteed money. At all! It’s …

How Much Do Google Ads Cost? 2024 Price Guide (Updated) Read More »