Each year, companies roll out various marketing efforts across different platforms. All these campaigns need money for production, promotion, and work. So, how do businesses decide if the investment is worth it? They check ROI, or return on investment. This helps them see how much money they’ve earned for each dollar spent on marketing. Marketing …

What is Marketing ROI: Definition and How to Measure It Read More »

Billboards changed how we advertise, starting in the 1830s and becoming more widespread over time. About 160 years later, on October 27th, 1994, AT&T transformed billboard advertising. They bought a rectangular ad space on HotWired.com, basically creating the display ad and bringing the billboard idea to the internet. In 2021, people spent a whopping 522.5 …

4 Remarkable Display Ad Examples and Why They WORK! Read More »