Digital Marketing

Each year, companies roll out various marketing efforts across different platforms. All these campaigns need money for production, promotion, and work. So, how do businesses decide if the investment is worth it? They check ROI, or return on investment. This helps them see how much money they’ve earned for each dollar spent on marketing. Marketing …

What is Marketing ROI: Definition and How to Measure It Read More »

Did your email engagement metrics drop significantly? Emails bounce or end up in the spam folder? Every year, people send around 306.4 billion emails. Shockingly, half of these emails, as much as 50%, land in the spam folder of the person you sent them to. Imagine, half the time your email doesn’t even reach where …

Email Deliverability: Tips To Get More Clicks, Sells & Signups in 2024 Read More »